3 Trends for 2025 in Short-Term Leasing of Shopping Centres
Shopping centres are undergoing a deep transformation, marked by changes in consumer habits, digitalization, and the growth of e-commerce.
In fact, nearly 20% of spaces in North American shopping centers remained vacant by 2023. This scenario presents an opportunity for shopping centres to adopt more flexible strategies, such as short-term leasing.
The goal for 2025 is no longer just to optimize spaces, but also to connect with emerging audiences through personalized experiences.
Let’s explore the 3 key aspects, trends, and challenges of short-term leasing in shopping centers for 2025.
1. Flexibility as the New Standard
The rigid model of long-term contracts is being replaced by more agile agreements that allow rapid responses to market changes.
Particularly after the pandemic, tenants prefer flexible leases to maximize their profitability.
This approach supports initiatives such as pop-ups, product launches, and seasonal events, enabling shopping centers to diversify their offerings and attract new audiences.
Additionally, vacant spaces become strategic opportunities to experiment with innovative concepts without long-term commitments.
2. Competition with Digital Commerce
In this context, temporary leases allow both emerging and established brands to create immersive experiences that complement their digital presence, seizing the opportunity to connect with customers in ways online platforms cannot replicate.
Shopping centers have had to reinvent themselves in response to online commerce competition, driving significant investment in digital solutions to enhance customer experiences and improve operational efficiency.
Source: Madrid Diario
3. Digitalization as a Driver of Efficiency
The manual management of contracts and payments remains a challenge for many shopping centers.
Although profits can increase by up to 34% with investments in digitalization, the adoption of advanced technologies still falls short of 70% in shopping centers.
In this context, platforms like CRENEX can streamline critical processes, from contract generation to financial tracking, enabling administrators to focus on growth strategies while optimizing the tenant experience.
Perhaps you’d like to read more about: Trends in short-term leasing
The Time for Digitalization Is Now
As we’ve seen, short-term leasing is redefining the future of shopping centers, providing a path to quickly adapt to shifting market demands.
Rather than a temporary solution, it is emerging as a key strategy for diversifying income, attracting customers, and creating spaces that are relevant to local communities.
In this framework, shopping centers that prioritize digitalization, embrace flexibility, and adopt sustainable practices will not only survive but thrive in the 2025 landscape.
Explore how technology can revolutionize lease management with our tailored solutions for shopping centers.
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