How to Improve Lead Generation in Casual Mall Leasing
The global shopping centre landscape has undergone a radical transformation in recent years. The acceleration of e-commerce and the constant evolution of consumer habits have created a challenging environment for shopping centre owners and operators. In this context, property owners face increasing vacancy rates, particularly in peripheral areas and smaller spaces.
Globally, e-commerce continues to grow at a rapid pace. According to Shopify, global e-commerce sales are expected to reach $6.3 trillion by 2025, representing nearly 23% of total retail sales. This phenomenon is driving brands to reconsider their physical presence, putting even more pressure on traditional commercial spaces. Additionally, it is expected that e-commerce revenue in Australia will grow at an annual rate of 8.27% between 2025 and 2029, reflecting a global trend towards the expansion of online commerce.
Current Challenges in Lead Generation for Commercial Leasing
Shopping centres face several obstacles when it comes to attracting tenants for their commercial spaces:
- Lack of visibility: Many owners struggle to connect with the right brands, making it difficult to fill vacancies.
- Inefficient traditional strategies: Manual tenant search methods, such as property brokering, can be long and costly processes, with no guarantee of generating high-quality leads.
- Changing consumer preferences: The demand for innovative and flexible shopping experiences has forced shopping centres to quickly adapt to new trends, often driven by the rise of e-commerce.
A Shopify study predicts that by 2027, e-commerce will represent approximately 41% of global retail sales, a significant increase from 18% in 2017. This shift highlights the need for shopping centres to digitise and modernise their strategies to remain competitive.
Digitalisation: The Key to Tenant Acquisition
In this ever-changing environment, digitalisation and automation are crucial tools for optimising lead generation in commercial leasing. Implementing technological platforms allows for:
- Accelerating the leasing process, significantly reducing vacancy times.
- Connecting more efficiently with relevant brands, thanks to automation and data precision.
- Improving management of the process, from lead generation to contract signing and invoicing.
In the case of Casual Mall Leasing, where brands demand speed and flexibility, having a digital platform can be the key to improving the profitability of shopping centres and effectively reducing vacancy rates.
The Solution: CRENEX Lead Generation Module for Shopping Centres
The CRENEX Lead Generation Module is a comprehensive solution designed to optimise tenant acquisition in shopping centres. Through its advanced artificial intelligence, CRENEX automatically connects commercial spaces with the most relevant brands, filtering leads to ensure each connection is high-quality.
The Complete Solution: Integration of Three Modules to Optimise Leasing
CRENEX goes beyond just lead generation and offers an integrated solution that covers the entire leasing process through three interconnected modules:
- CRENEX Marketing Module: Promotes commercial spaces through digital ads targeted at relevant brands and advertisers. Its data-driven approach optimises campaigns to maximise lead generation.
- CRENEX Leasing Module: Once leads become opportunities, this module manages the tenant relationship. It automates contract signing, payment tracking, and invoicing, ensuring efficient and error-free management.
Benefits of an Integrated Platform
By integrating these three modules into a single platform, CRENEX provides shopping centre owners with a powerful tool that simplifies and optimises every step of the leasing process. The main benefits include:
- Greater efficiency: Automation reduces management time and minimises errors.
- Higher profitability: Connecting with the right brands increases the occupancy rate of commercial spaces.
- Traceability and transparency: Every step of the process is recorded, allowing for clear tracking and surprise-free management.
Why CRENEX Is the Perfect Solution for Your Shopping Centre
CRENEX is a digital platform designed to modernise and optimise commercial leasing processes. With its comprehensive approach, it enables shopping centre owners to streamline lead generation, improve leasing management, and ensure greater profitability.
In a global market where digitalisation is no longer an option but a necessity, CRENEX transforms the way shopping centres manage their spaces, adapting them to the latest industry trends.
Don’t wait any longer to transform the management of your shopping centre. With CRENEX, the future of commercial leasing is within your reach.
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